To whom it may concern—

I am an Irish Strategist, currently working and wandering around Amsterdam.

I am one of those people who has flipped and flopped, between and around the roles of ‘designer’; ‘product designer’, ‘product manager’, ‘researcher’, ‘product advisor’; ‘cartographer’, ‘product strategist’; ‘strategic designer’…

For 7 years I worked “in-house” at big companies, helping them untangle and re-understand the contexts of their customers, in order to continuously redesign their solutions to best meet those realities.

Nowadays I work with an agency called Bakken&Baeck, where I get to collaborate with a network of profoundly talented and inspiring designers; engineers & researchers on the problems & opportunities we find with clients who have businesses that span the depth and breadth of digital infrastructure in the public & private landscape today.

I sometimes work in relatively nondescript ways on “side-projects” I find particularly interesting, like launching, growing and then detonating startups;
and mapping the world’s fungal networks.

I also spend at least 2 hours (not necessarily consecutively) pulling a red thread I was handed by the universe around about the middle-to-end of 2022.

I am usually always up for a chat with anyone about anything, so if for any reason you feel even slightly compelled to engage, please do not hesitate in the slightest—awymest@gmail.com.
I will respond eventually.

In the meantime, I hope you have/are having/have had—a nice day.

All The Best,
Amy West